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Category: ITSM

Mapping the Customer Journey Part 1

Mapping the Customer Journey provides a basic template for understanding how a customer feels at each stage of a service engagement. While it may look like a sales cycle from the outside, the magic of a well-executed Customer Journey lies in the insight provided by this fundamental perspective shift. In this short video Patrick von Schlag begins walking us through the aspects of the Customer Journey.

Posted in ITSMTagged Customer Journey, Mapping

The ITIL 4 Journey – One Year In

Blog post – The ITIL 4 Journey – One Year In

Axelos was nice enough to ask me to write an ITIL 4 blog post a little while ago on the Managing Professional certificate. I was happy to do it; you can read a little more about what we came up with at https://www.axelos.com/news/blogs/december-2019/itil-4-mp-transition-a-transformed-framework

It’s been a couple of months since I worked with them on this post, and I’ve had a chance to reflect a bit on what we’ve learned in this first year of ITIL 4, and as part of this ongoing transition. A few lessons seem to keep coming up again and again, and I thought I’d share them with you.

  1. Value Stream Mapping is a game changer for IT organizational practices. While many people and organizations have leveraged LEAN practices for years, there is unique value to using it in the context of IT service delivery. Most compellingly, it gets IT organizations thinking cross-functionally and, even more importantly, across many different ITIL practice areas. I have been a long term proponent of “working backwards” from the customer and desired outcomes to how and what we do to help facilitate service value creation. Most of my customers struggle with cross-functional alignment and, when they have been able to operate successfully in a cross-functional model, do so in the context of a process or two, like incident management or change management. ITIL 4 emphasizes and demonstrates that many practices contribute to each and every service value chain, and that organizations must look at how (and how much) practice support they require to deliver the desired business outcomes.
  2. This focus on value is reinforced by the emphasis on Customer Journeys as part of the Driving Stakeholder Value guidance. Very few people in an enterprise actually understand the entire journey that a customer takes to co-creating value, and in most instances confuse success at a particular touchpoint with success in facilitating an excellent customer experience. So much of IT culture has traditionally been reactive (‘no news is good news”) that we often accept a lack of active complaints as a substitute for real validation of an excellent customer experience. Modern social media culture has taught us the compelling value of engagement with stakeholders through the entire journey, and that customer feedback is the shortest path to compelling improvements.
  3. The emphasis on high-velocity IT is critical, but only if it is velocity to value, not just velocity to more “stuff.” IT organizations continue at times to confuse features with benefits, and speed to market with use and value conversion. If organizations adopt Agile practices such as value-based prioritization of backlogs and teams focusing on delivering the highest value solutions first, all the time, they will avoid this challenge. However, sometimes organizations find themselves trapped by the desire for “low-hanging fruit;’ many times the fruit may be low-hanging, but low value too. Also critical is that the customer is driving the prioritization, and is accountable for optimizing the value delivery for the business.

There are countless new areas of guidance in ITIL 4 that will help you during your digital transformation journey. If you haven’t explored some of the new ITIL Specialist and ITIL Strategist programs, I encourage you to take a look. If you haven’t read the new ITIL books, they go far beyond traditional ITIL practice guidance to help you improve customer value and optimizing organizational resources. Take a look and reach out to us if we can help you on your journey.

Posted in ITSM

The Great Convergence

One of the spectacles of the past 20 or so years has been the competing approaches and frameworks for improving governance, streamlining workflows, and delivering services. Practices like LEAN, Agile, ITIL, DevOps, and even governance frameworks like CObIT all competed for attention in promising adopting organizations more efficient and more effective teams, better results, and improved quality and consistency.

Well, the winner is in…it is…drumroll…all of the above!

Each of these approaches brings with it native practices and capabilities, yet most organizations are by now seeing that the most appropriate approach was never an “either-or”, but of course a “both-and.” LEAN brought us a focus on value streams, waste identification, and creating continual improvement cultures. Agile practice like Scrum introduced lightweight approaches to requirements (focused on user experience through user stories, a core idea in design thinking), prioritization through the use of backlogs, and acknowledging the reality that we just don’t know what we don’t know, and that being adaptive as learning occurs creates better solutions and higher customer delight. ITIL established the focus on service delivery and value creation, over mere execution of processes, and encompasses how cross-functional we must act to support the collaboration models we need to operate as end-to-end service teams. DevOps leveraged many of the above practices to drive a focus on the value stream of delivery and deployment of IT applications, and improves the velocity of solutions while improving the overall risk management of IT through rigorous testing and validation, environment controls through infrastructure as code, and improving flow with feedback. Even in the updated version of CObIT, the focus is on integrating new sets of best practices into an overall IT governance and management framework that acknowledges the profound changes in how IT operates.

Implications: There’s a lot to learn…and real upside for organizations that make the effort.

Most IT organizations are trying to adopt some number of these core practices, but often without an integrated vision of how they will work together to gain efficiencies and improve overall quality of service. In our consulting practices, we often see siloed thinking from development or operations organizations, with concomitant inefficiencies and poor results. Rationalizing these practices together is critical to get the value you seek from any of them.

The good news: there are many successful approaches to making this work. Over the next few weeks we will be sharing a number of success stories from organizations that have successfully adopted and adapted these practices to improve their organizations. 

Posted in Agile, Governance, ITSM

ITIL® Capacity Management – As Easy as 1-2-3

In the ITIL guidance, Capacity Management is broken down into three related sub-processes. In this blog we will look at the three subprocesses and how they help us have better visibility into customer needs.
The first of the subprocesses is Component Capacity Management. For this subprocess we could easily substitute the word Utilization, for the purpose of this subprocess is to maximize the effective utilization of the components we have. Whether we’re discussing disk space, bandwidth, processors, memory allocations, or any other use of our physical and virtual components, the goal is to extract the most value we can from the components that we have. All of the capacity management processes have a financial management link, so here clearly the goal is to be able to defer expenditures until needed, and to balance the cost of provisioning to the resource requirements.
The second of the subprocesses is Service Capacity Management. For this subprocess we could substitute the phrase “End-to-end Performance.” The purpose here is to ensure that services have the right level of end-to end throughput and response time to meet customer requirements. Again, the goal is “enough,” enough performance to meet the need without gold-plating or what in the Lean world we would call “overprocessing,” or over-delivery (and overspending) relative to the business need.
The third subprocess is Business Capacity Management. Here would could substitute the phrase “future planning,” and there is a straight line between business capacity management and budget planning. Here we look at both the existing component and service capacity needs AND the future ones; next week, next month, next year, what is happening based on the business plan and what are the implications for the capacity plan. In short, everything in capacity management is demand-driven. Business Processes drive business activity drive consumption of service. As business use increases (demand), provisioning must scale to support it (supply). This of course has implications for budgeting and spending patterns, with the rule of thumb that we wish to plan for what is needed, and defer expenditures until the need is realized. These could be for new services, or changes in the use patterns of existing services.
Techniques used in Capacity Management include application sizing, simulation or analytical modeling, and the use of a tactical capacity plan to maintain visibility across your services. Half the point of having a process defined like this is to establish this as a focus area, where the Capacity Manager can look across technical/functional disciplines to ensure that capacity provisioning is optimized over time.
How well does your organization do capacity management? Is the focus too technical, looking at the component level in detail but perhaps missing the end-to-end? Do you have the right interactions with your business customers to get a decent forecast of future needs and patterns of use so that your planning and budgeting is properly aligned? Do you have alignment with the members of your team looking at new technologies and their implications for capacity and service improvement?

Posted in ITSM

What is a Service Portfolio? part of the ITSM Concepts Series

This short video illustrates a Service Portfolio and its main components.

Posted in ITSM

3 Critical Factors in Successful ITSM Adoption (and one to grow on)

Many organizations are working to adopt ITIL practices and improve the quality of services they provide to their customers. Yet many organization, especially larger ones with a broad array of potential areas of opportunity, struggle to identify the key critical success factors that make ITIL adoptions successful. We’ve had the privilege of working with hundreds of different companies to “get past talking” and begin to make meaningful adoptions that drive real results, both in improved efficiencies and effectiveness. In this white paper we will talk through three of the most critical we’ve see in our consulting and mentoring experiences.

CSF #1 – Management Commitment (and how would one measure that?)

Literally every publication that talks about successful ITSM adoption begins with the need for “Management Commitment.” Unfortunately, that’s often where it ends, too.  That begs some obvious questions. What is management commitment, and how would I know if I have it?

We have seen common traits in successful ITIL adoptions around demonstrable management commitment. Here are a few we see in the most successful ones.

Creation and Funding of a Formal ITSM Program – In most IT organizations, commitment is seen in investment and commitment of resources and time, and a willingness and commitment to effective measurement of the efficacy of the program.

Visible presence – Successful ITSM programs have highly visible executive Champions, who understand the value proposition and advocate for the program and for the achievement of the benefits. Unsuccessful programs often have executives with poor awareness of what ITIL is, but have a general “wish” to be perceived as using best practices. Phrases you might hear include things like “we want to be an ITIL organization.” These executives require substantial consulting and mentoring to understand and prioritize the benefits of an ITSM adoption, or they will go in circles.

Adoption of Owner roles –ITIL and other frameworks like COBIT emphasize the need for effective governance and management of processes, and clear alignment on services, service value, and service delivery. ITIL supports these through the establishment of Service and Process Owners, whose job is to work in cross-functional ways to support delivery of whole end-to-end services and ensure effective role alignment in coordinating process activities. An unambiguous sign of real progress in an ITSM Adoption is the definition of and assignment of these critical roles to appropriate (and often very senior) IT management.

Celebration of achievement milestones a.k.a. support for CSI  – Wise managers are well aware that ITSM adoption happens at different levels of maturity in different parts of the organization. Establishing good core practices and intensely focusing on continual improvement , what we often call the ‘Win a little to win a lot” attitude, is critical to keeping the team focused and engaged.

CSF #2 – Define Processes before Tooling

In many organizations that are challenged with their ITSM adoption, there wasn’t in fact much of a strategy, but there had been a substantial commitment: to purchasing one of the major integrated ITSM toolsets.

Our general commentary on tooling is pretty simple: virtually all of the major tool families do a good job with implementing supporting tooling for the core ITIL Service Operation and Transition processes. Unfortunately, even when organizations plan to adopt entire tooling families, individual module implementations tend to take a siloed approach, down to retrofitting poor customizations from previous tooling implementations that would be much better off discarded outright.

A better approach is to lead with the processes first. Establish your core processes (many templates are generally available that would get you 80-85% of the way to where you want to go), and then tailor these to fit your needs. A proper process document will establish your objectives, governance, activity workflow, metrics, roles and responsibilities, and a RACI matrix at a bare minimum. Once you’ve done your due diligence on the process, it becomes an easy activity to look at how to use the tooling to automate the process activities and to create reusable models. Remember that automation is neutral by design; it allows you to do things quickly and with fewer resources. If it’s automating the right activities, it will dramatically improve quality and productivity. Conversely, if we don’t have clarity on our processes and procedures first, it simply allows us to “do bad things fast.”

CSF #3 – High Quality Incident Management Information

Many organizations begin the ITIL journey unhappy with the state of their service desk and their incident management processes overall. In many cases, these issues begin with fundamental aspects of process immaturity: lack of clarity in role definitions, poor or no business awareness training, lack of proper process governance and oversight (or lack of a single process owner and/or process managers with responsibility across technical/functional silos), bad process compliance, and poor metrics definition. While virtually every organization has “incident management,” shockingly few really have a single enterprise process with meaningful end-to-end governance and management. This is especially troubling, because good quality incident data is fundamental to the success of many of our other core process areas: problem management, availability management, capacity management, SLM, change management, configuration management, and we could go on. So job one in any adoption is to ensure the quality of your incident data, and to do this, you must focus on establishing and stabilizing your incident management process. Do you

  • Have consistent and appropriate practice for when incidents are detected and logged so the “clock” starts
  • Have coherent categorization schema that produce effective assignment and searching as well as a rich source of effective and targeted reporting.
  • Have rigorous rules for priority based on business impact and urgency with highly consistent scoring based on established procedures and work instructions
  • Have defined incident models for the majority of “routine” incidents
  • Have a knowledge base that is usable and effective to support first-level incident resolution
  • Have clear rules for resolution of incidents and when the clock stops
  • Have clear rules for closure, final categorization, and enforcement of incident resolution documentation

And one to grow on…Service Level Management

Not every organization with successful ITIL adoption activities has formalized Service Level Management. It is entirely possible to establish and improve other process areas without it.

However, the organizations that really get the big wins always do.

Why? It’s really very simple…it’s possible to have processes without services, but it’s very hard to deliver better outcomes for customers without a meaningful process to ensure alignment between IT services and the business workflow and outcomes they support. SLM establishes IT’s “reason for being;” ensuring that what we do delivers the right benefits for the business, and that we have a dynamic way to maintain awareness of business need changes (internally or externally driven) so that we can appropriately evolve services to meet the changing landscape. It ensures that we emphasize end-to-end service metrics and their contribution to business metrics (like revenue, profit, and mission achievement) over technology and raw uptime. It also provides a regular communications vehicle to more proactively identify improvements and potential issues. If you have spent a lot of time (and money) on ITSM adoption with limited buy-in from your business partners, this is almost certainly the “missing link” that will help you get your activities back on track.

 

Patrick von Schlag is President and Chief ITSM Consultant for Deep Creek Center, a service management consultancy and accredited training organization based in Highland, MD.

 

 

Posted in ITSM

Service Engagement Workshop

ITIL Simulations bring service management to life, in a fun and incredibly effective way. Contact Patrick at 410-456-4217 to find out more about how to use ITIL simulations to jumpstart your service management initiative

Posted in Case Studies, ITSM

ITIL Practitioner: Finally the ITIL Certification we actually wanted!

With the upcoming February launch of the new ITIL Practitioner certification, we finally have the answer to the most frequently asked questions about ITIL.

  • What do I do to get started?
  • What should I focus on first?
  • What is the “next class” after Foundations?

ITIL Foundations has enormous scope; from strategic planning to continual improvement, from service architectures to operational support, from knowledge management to portfolios. As a 3-day class (and usually as two and a half), it is designed to provide persons new to service management with an extraordinary amount of information in a short time, much of which is new and outside the immediate scope of the work that person performs on a daily basis. In many ways it begins a journey of awareness of how IT organizations as service providers create value for customers, and how each of the stages of the service lifecycle drives and improves the value to the business.

But then the proverbial question…what do we DO now that we know all this?

ITIL Practitioner is fundamentally different than all of the other ITIL credentials. It is intended specifically to address “how-to” ; what exactly should we DO to start the ITIL journey successfully in our work, our teams, and our organizations? It is grounded in 9 key principles broadly shared with agile and other continual improvement models, and backed with specific tools and techniques to get started. It focuses on helping to instill continual improvement and leverages industry best practices in organizational change. It reinforces the need for strong metrics and measures to meaningfully assess, for better or for worse, “where are we now” so we can work to build meaningful and demonstrable improvements.

The 9 principles are broadly outlined here

  • Start where you are – Virtually none of us are working in greenfield environments, or with no existing processes or tools. Start your journey practically by looking at existing practices and working to improve them, as opposed to rip and replace.
  • Focus on Value – Many organizations become consumed by implementing new policies, processes, and especially ITSM software tools. The focus instead must be on the value to the customer; how do these things help us improve efficiency and effectiveness, reduce costs, and improve results?
  • Work Holistically – Service at its most basic means thinking end-to-end. How do all of the hardware, software, people, and other resources and capabilities make and support outcomes customers want? For many organizations one of the first steps in the ITIL journey must be to start “thinking in service,” instead of in technology components. This raises issues about coordination across technical/functional teams.
  • Keep it Simple – There are lots of potential places to begin service management improvements, and many improvements to choose from. Eventually success is driven by keeping your approach simple and straightforward, and focus on how specific, simple improvements to processes, tools, and teams can enable meaningful value for your customer.
  • Be Transparent – There are lots of “political layer” issues that can derail improvement initiatives in any organization…what’s the “real” reason for the change? Transparency demonstrates to the organization that we are committed to delivering the best that we can, and also demonstrates to stakeholders the very real constraints that we face. Rather than overpromising and underdelivering, transparent practices enable clarity of understanding across stakeholders and facilitate prioritization of efforts to improve value.
  • Collaborate – Most service provider organizations consist of a number of very smart, talented, and diverse individuals, with different levels of background and experience that can be brought to bear to improve services and processes. Creating effective collaboration models enables better solutions, improves buy-in, and demonstrates that this is a “team game.”
  • Progress iteratively – All of your processes and practices got to their current state through small, iterative changes over time. While many managers seek “zero-to-hero” improvements, iterative and consumable improvements are demonstrably better at creating lasting change, as anyone who has been able to lose weight AND keep it off will attest.
  • Observe directly – People often tend to look exclusively at reports and make important strategic decisions without direct engagement with many of the key stakeholders. Whether we’re trying to improve a business process, or facilitate operational improvements at a service desk, direct observation of the work will help us to better understand the processes in question (and find gaps in the process documentation!) This will help us to prescribe satisfying solutions that deliver the intended benefits, with the direct inputs of the key stakeholders improving buy-in and commitment.
  • Design for Experience – Many services “work” in the sense that they tick a list of requirements boxes, but don’t take into account the unique needs of the users of the system to successfully execute business process workflows. Service designs must take into account not only what a system must do, but what people must do, and how real people use the system to deliver value. This means a much greater focus on use and use models, and development approaches like Scrum or XP that focus on whole slices of solution based on a business and user need, not just a feature list.

One of the key benefits of the new guidance is specific tools and templates your team can adopt and adapt for immediate use to get started. These include templates for business case development, CSI tools, CSF and KPI development, assessment tools, communications tools, stakeholder management, and much more. Training programs for ITIL Practitioner focus on teaching your teams how to use these tools for immediate value.

I do like to think of the ITIL Practitioner credential as the ITIL certification many of us have been seeking for a long time, especially in the enterprise. I recommend this program for ALL ITIL candidates. While it is suitable for students fresh out of Foundations, the scope of the credential is so different and the approach so practical and useful that I strongly recommend it for all of my ITIL-credentialed students, up to and including ITIL Expert and even Master. I’m genuinely excited about what this will do for all of our customers trying to “get past talking” about ITSM and get demonstrable results. Good luck and reach out to us if you have any questions at all about this or any other ITIL issue.

Posted in ITSMTagged ITIL, ITIL Practitioner, ITSM

Deep Creek Center Named as Initial AXELOS Strategic Partner

DEEP CREEK CENTER NAMED IN FIRST WAVE OF
AXELOS STRATEGIC PARTNERS

Highland, Maryland (February 20, 2015) – On Friday, January 30, 2015, AXELOS announced its new initiative, the Strategic Partner scheme, designed to demonstrate collaborative practices among AXELOS and the wider collaborative community. Deep Creek Center is among the first partners named in this new initiative. (more…)

Posted in ITSMTagged AXELOS, Best Practices

Portfolio of What?

Many organizations struggle to understand and differentiate project portfolio management from service portfolio management. This is an important distinction, because project portfolio managers understandably focus on the project portfolio. This is useful, but ultimately misses the point of looking at the investment of service assets across the service lifecycle.

The basic idea behind service portfolio management is simple but profound. We only have a finite number of service assets available to us, and the goal is simple in concept though tremendously difficult in practice: optimize the value you create for your customers, and the value you capture as a service provider.

Strategy is fundamentally about dealing with constraints. If we didn’t have constraints, we wouldn’t really need a strategy, just a plan to execute. Because we are not omniscient, we need to establish strategies to help us best assess cost, risk, and value of delivering different types of services.

One of the fundamental objectives of most service management initiatives is optimizing investment, especially in areas of the organization such as service operation. By using service portfolio management, the focus is not only on optimizing the performance of projects, but ultimately the shifting of resources from reactive activities to proactive activities that drive better value for the organization.

Many organizations focus on the service operation and transition process areas of ITIL, but much of the better value proposition is actually higher up in the service lifecycle. Take the time to explore some of the value of the service strategy and service design books.

Build out the higher end processes. It’s well worth your time and investment.

Posted in ITSMTagged ITIL, Service Management, service strategy
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